I have been through a lot of marketing stuff, courses, free instructional videos etc. the last months. Many times the information is good, honest, and presented with integrity. Other times, the person presenting the material tell you to lie to get into CPA Networks, bend the truth beyond recognition to “Get The Sale”, and fabricate stories, testimonials, and fake images just to get the point across.
Is that really nessecary, or is it possible to do Online Marketing with complete honesty and integrity?
Is it possible to create an ad that is so good, with so great writing skills and appeal that it outpulls doshonest ones by a landslide? I think so…
This past week I have been thorugh a couple of courses on CPA marketing. I will not mention any names or productnames, but one of them…great material by the way, outstanding strategies to make more money than you can wrap you mind around…but parts of the course was full of encouragement to lie and cheat your way into the CPA networks.
Is that really nessecary? I don’t think so. I think there must be a way to do that with honesty. I would never lie my way into anything. Making money based on a lie is not real money. To make real money, you must enrichen the lives of other people. To be rich and wealthy, you cannot lie and cheat. There must be total honesty and integrity.
Here is my viewpoint: Real marketing and advertising consists of this:
Taking all the truths about the product or service you want to promote or advertise
Find as many different powerfull ways to put those thuths as possible while still being completely honest and in full integrity
Sort those truths by which ones are most powerful and emotional, the most powerful and emotional at the top
NOW you have the basis of putting together ads, salesletters, and other material that will be honest, truthful, and in full integrity
I honestly think this must be a much better way of doing things. I also think that the target audience, the prospect and customers are becoming more and more sceptical to dishonest advertising, and can spot these things…
Let me know what you think…please comment…
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