Archive for April, 2009

Paul Myers on “The Art Of Selling” and “Why Johnny Can’t Sell”

I have told you about before. “Why Johnny Can’t Sell” is a 42 page report from Paul Myers on the art of how to sell. It is not a technical report in any way. The art of selling is about human emotions and how to use those emotions to sell more stuff. Selling has nothing to do with technical whizbang stuff. It’s the art of writing in such a way that people want to buy the things you have to sell.

Paul Myers wrote this report because the art of selling is almost a lost art. If you know how to sell, you are way ahead of most people. There is a reason why the “gurus” out there pay people like , , and other copywriting masters is that they never took the time to learn how to sell properly themselves.

This report will teach you what you need to know to be able to create an effective sales process for your online business.

Download the report here…

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Free Copywriting Seminar - Perry Marshall And John Carlton

I just listened to a free copywriting seminar recording with Perry Marshall and John Carlton. It’s one hour long, comes with 3 world class swipe file sales letters that John and Perry discusses in detail.

Here are the highlights from the teleseminar:

  • Free Instant Audio & Swipe Files: Perry Marshall and John Carlton discuss rookie blunders & explore three of John’s most successful sales letters in detail
  • “Ernest Hemingway” disease - how rookie writers confuse High School English with True Salesmanship
  • How Proven World-Class Copywriters Really Use Hooks, Killer Salesmanship, And ‘Operation Moneysuck’
  • The amazing “Lazy Businessman’s 3-Step Shortcut” to creating your first world-class ad. How to quickly turn your hidden salesmanship skills into white-hot sales copy… even if you flunked English.
  • How to take any venture — in any market — from zero to breathtaking success in days

Go to the webaddress below and grab this if you are trying to learn how to sell stuff online or offline. John Carlton really has his way with words and really knows how to make a conference call fun and dead serious at the same time…

http://www.perrymarshall.com/marketing/copywriting/

~Olav

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Learn Selling From Masters Gary Hallbert And John Carlton

If you don’t know how to sell, you are leaving money on the table nomatter what you are doing to make money online. So I set out to learn selling from the best of the best. I have found some invaluable resources that I wanted to share with you. They are all free or very low cost.

A week or so ago I came across some interviews with two of the most famous legends in copywriting. The late Gary Hallbert, and John Carlton.

More than 6 hours  of free recorded conferences Michael Fortin interviews Hallbert and Carlton.

Go listen to them now, and if you are a newbie like me, suck in everything you can that these guys are talking about, then TAKE ACTION.

If you are a seasoned marketer or copywriter, I am pretty darned sure you will find gold nuggets in these recordings. These guys are the real deal. Even if you do not agree to everything they say, don’t take their word for it if you don’t want to, put it on a site, set up a split test, and find out if it works better than what you are doing now!

So…hop on over to Michael Fortins blog now and dig in. You will find it here:
http://www.michelfortin.com/boost-my-response/

~Olav

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What You Need To Know To Succeed Online

I just finished a 112 page ebook written by Paul Myers of http://www.talkbiznews.com. I have been on Pauls email list for years…ever since I bought his course on listbuilding called “The Amazing List Machine” on september 24th 2002. You might remember it if you have been in this game for a while.

But, like so many other things people buy online hoping it will somehow magically be the missing link that will automagically create wealth and fame in their online business efforts…it has been sitting there on my harddrive for the last SIX and HALF YEARS.

So…I dove into it like a hungry lion when I bought it, but for some reason I never finished it and never did anything with the information i got from it either.

Why? I wasn’t ready for success. I have done the same thing over and over and over again. Buy marketing related stuff online hoping to somehow magically become wealthy online overnight.

If you are like most other people out there dreaming of fame and fortune online, I guess you’ve probably done the same thing, and had the same bad feeling of being a failure that I have had from time to time when I found out that I was no better off after buying an information product than I was before I bought it.

Yet…most people never quite get the thought out of their minds either…they never resign from their dream totally. I know I never have.

And I have made up my mind to once again give it a fair shot. This time with a totally different mindset. I CAN and I WILL be a success. I DARE myself to do what it takes to succeed, and I SEE myself being a success when I close my eyes.

The other day I got an email from Paul about a free book he had called “Need To Know - What You Must Know To Achieve Real Success Online”.

So I thought: What the heck, Let’s give it a shot. I’ll download his Free ebook, really READ it, and see if it might be the missing piece.

And I did, I downloaded it, read it with markers in hand, and found it to be Great!

If you want to do some great reading on how to success in online business, hop over to Paul Myers website and get his free book.

You’ll find it here: http://www.talkbiznews.com

~Olav

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